Insight: Behind the April Mystery Games Launch
"I ended the day selling out both games. Again, I hadn't included how many of each game I was going to sell, but I've actually worked out that it would be best to sell 50 and keep it at 50 of each. I managed to achieve this for both games and was absolutely delighted when the last one sold. This is a model that I will really experiment and explore again, as people seemed quite excited about it."